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Why Guyer Group
Strategic depth. Hands-on execution.
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Guyer Group was built for technology companies that need both strategic depth and the ability to get the work done. We bring the perspective of leaders who have run communications and analyst relations inside global technology companies, combined with the speed, creativity, and persistence of an experienced agency team.
That means no bait-and-switch between the pitch and the program. Senior people shape the strategy, counsel executives, develop ideas, and remain accountable for execution. We work across the company lifecycle, from stealth launch and category creation to growth, repositioning, corporate communications, and market leadership. We connect the disciplines that shape reputation: media, analysts, executive voice, content, social, digital, and crisis readiness.
Our standard is simple: understand the business, find the point of difference, build authority with the audiences that matter, and keep improving the program as the market changes. Senior counsel. Experienced operators. Outcome-driven.
Experience, Relationships and the Urgency Needed to Drive Business Success
01
Senior-Led
Experienced communications professionals lead your strategy and stay involved in execution. No bait-and-switch, no layers of junior handoffs, and no learning your market on your time.
02
Technology Fluent
We know how technology markets form - and how media, analysts, buyers, investors, and AI-powered search shape perception. That fluency helps us find the story faster.
03
Outcome-Driven
We combine clear strategy with persistent execution across planned, proactive, and reactive programs, then refine the work using results, market feedback, and new intelligence.
Leadership
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Principal + Founder
Leveraging more than two decades of experience in executive-level roles at some of the industry’s most prominent companies, including Cisco, Alcatel-Lucent, and others, Charlie Guyer has worked in both agency environments and at venture-backed start-ups.
Throughout his career he has successfully designed impactful programs tailored to meet specific business objectives. He holds an M.S. in Marketing Communications from Boston University, and a B.S. in English from the University of New Hampshire.
Managing Director
Kevin brings a diverse mix of skills and experience to Guyer Group, including global PR agency management, media and analyst relations, internal communications, and content strategy. Most recently at NETSCOUT Kevin was responsible for a global program that included a 12-country PR agency network, a bespoke analyst relations program, thought leadership, events, and executive communications.
Kevin has helped Nobel Peace Prize winners write speeches and even served as a bodyguard for one. He holds a Bachelor’s degree in Government from Colby College and a Master’s degree in Political Communications from Emerson College.
VP of Client Services
With 25 years of public relations experience from venture-backed startups to Fortune 500 and Inc. 5000 companies, Alana has developed and executed award-winning, integrated public relations programs that advance clients’ marketing and thought leadership initiatives through dialogue with key influencers.
Former vice president with Weber Shandwick Worldwide, the world’s largest public relations agency, Alana is responsible for directing overall account team activities and managing client objectives for Guyer’s cybersecurity portfolio. A graduate of the S.I. Newhouse School of Public Communications at Syracuse University with a B.S. in public relations, Alana also held positions at public relations agencies Hornercom, Neva Group, and Rourke & Company.