Influencing the Influencers
The industry analyst community is one that can potentially provide value to technology companies across a wide range of areas. The trick is knowing which analysts to engage with based on strategic objectives.
With expertise driving Global Analyst Relations programs for some of the most respected technology brands, our approach is to ensure alignment with business goals and company needs. Based on these needs we implement Analyst Relations programs focused on spending the majority of time with those analysts most influential in target areas. We also develop specific firm-by-firm plans to ensure clients gain the most of their research and advisory investments.
Through our ongoing conversations with the top analysts in tech, we also closely monitor the planned research efforts of target analysts to ensure our clients are aware of, and prepared for ensuring favorable positions in the most influential reports, surveys and forecasts.