Axis Security | Background
Axis Security, an emerging player in the Zero Trust Network Access market, enlisted the assistance of Guyer Group to penetrate the US market as the company officially launched from stealth. Axis sought Guyer Group's expertise to establish itself as a leading authority in the field. Encouraged by initial success, Axis relied on Guyer Group to expand its brand recognition through strategic PR campaigns to solidify its position and captivate the industry's attention.
Guyer Group crafted compelling company messaging through meticulous competitive analyses that seamlessly transitioned Axis Security into the public U.S. market. Building on this triumph, Guyer Group spearheaded a comprehensive PR program for Axis Security, encompassing analyst relations, content creation, social media management, thought leadership initiatives, and awards research. To establish itself as a leader in the Security Service Edge sector, Guyer Group played a pivotal role in creating the SSE Forum, serving as an industry think tank for esteemed leaders in the field.
Thanks to Guyer Group's support, Axis Security achieved remarkable success, leading to its acquisition by Hewlett Packard for an impressive $500 million. Guyer Group played a pivotal role throughout Axis Security's life cycle, guiding its emergence from stealth mode in Israel, facilitating its expansion to the United States, and supporting it through three funding rounds.
Guyer Group's involvement was instrumental in every step of Axis Security's journey. Even following the acquisition, Guyer Group has continued to lend our expertise and support, showcasing our long-term commitment to Axis Security's growth and success.
Awards to Date
Guyer Group has helped secure Axis
35+ distinguishable awards
To Date Guyer Group Has Generated:
Series Funding Coverage Pieces
Throughout Axis completing their funding series A, B, & C rounds, Guyer Group helped secure key coverage in business and trade publications
Contributed Articles to Date
Guyer Group helped secure key contributed article pieces at publications such as Dark Reading & SC Magazine